Here’s why I’ll never shut up about Pinterest for podcasters
I’ve been shouting from the rooftops about Pinterest for podcasters for over a year now, and honestly? I don’t think I’m going to stop anytime soon. I’ve been using Pinterest to grow my own podcast for almost two years, and it’s paid off in a big way — my downloads have grown by 86%, and I’ve picked up nearly 300 email subscribers along the way. So many of you have asked me the same question over and over: why does Pinterest actually work for podcasters? In this episode, I’m finally giving you the full answer. I’m sharing the exact reasons Pinterest has become one of my favorite podcast marketing strategies, and why I think it deserves a spot in your growth plan too — especially if you’re tired of feeling chained to Instagram or TikTok.
Topics covered in this podcast episode:
- Why Pinterest users show up ready to click, learn, and take action (not just scroll)
- How Pinterest fits into sustainable podcasting strategies better than short-lived social posts
- Why pins can circulate for years instead of disappearing after 72 hours
- How to grow a podcast without social media by leaning into evergreen podcast content
- Why you can schedule Pinterest content weeks in advance without stressing over the algorithm
- Why most podcast episodes are already evergreen and perfect for Pinterest
- Why you don’t need fancy design skills to succeed with Pinterest marketing for podcasters
- A sneak peek at next week’s episode on Pinterest SEO keywords
Links
- Free checklist: “Is Pinterest Right For Your Podcast?”
- Pinterest SEO keywords for podcasters episode
Connect with me
Unedited transcript of the episode:
I’ve been actively working to convince podcasters to try using Pinterest to grow their show for a year now. I’ve been using Pinterest to grow my own show for almost two years, and it’s worked really well.
My downloads have grown by 86%, and I’ve gotten almost 300 email subscribers in less than two years
And while I’ve been trying to convince podcasters to try Pinterest, so many podcasters have asked me the same question. Why? Why is Pinterest a good fit for podcasters? So here’s the answer to that question in podcast form 
Hey, I’m Andy Smiley, and I am obsessed with helping you grow your podcast without letting it rule your life.
I share strategies that actually work, the stuff I wish someone would’ve told me sooner, and conversations with the smartest podcasters I know
There are a lot of reasons why Pinterest is so awesome for podcasters, and I’m going to go over the big ones, but just know that I can’t cover all of them in one episode. So one of the reasons that Pinterest is awesome for podcasters is because Pinterest users are on Pinterest to take action.
They’re ready to click, they’re ready to learn, they’re ready to listen. Unlike some social media platforms like Instagram and TikTok, where people are there to kind of zone out, they’re there to be entertained
Most of the time, they’re not there to take action. So as podcasters, we want the people that interact with our content to take action from that content and not just be entertained by us making funny or interesting content
Another reason that Pinterest is so awesome is that pins last so long. A post on Instagram or TikTok will most likely last for roughly 72 hours, right? Not really that long. While a pin on Pinterest can circulate for years. I was recently looking at my stats on Pinterest, and a pin that I pinned last year popped up into my top 10 again, and I was like, “Oh, well that’s kind of fun.”
And that happens pretty regularly for me and for my clients So the content that you’re creating for Pinterest doesn’t die within 72 hours. It continues to circulate and Pinterest keeps showing it to people that are looking for that kind of content Isn’t that awesome that the thing that you work really hard on creating actually lasts a long time?
Pinterest was made for evergreen content, And that is truly one of the reasons that I personally love Pinterest
Another thing that’s great about Pinterest, especially for podcasters who are busy having lives outside of marketing your podcast, is that you can schedule out your content without being worried about the algorithm. Like, you can schedule out your content for a week, two weeks, even up to a month, and you don’t have to check in every day on stories like on Instagram, or constantly be checking for comments so that you can reply to those comments, yada, yada, yada. That is not a thing that Pinterest needs you to do to make sure that your content gets seen. Another thing that’s really great, and I kind of alluded to it earlier, is evergreen content works really well on Pinterest because it lasts so long.
And most podcast content is also evergreen. So it’s pretty much a match made in heaven because you are gonna have an episode that you put out next week that’s still gonna be applicable in six months or even a year or three years from now And the pins about that episode are still gonna be circulating on Pinterest, helping more people find your show
There are a lot of podcasters out there that when I talk about Pinterest for podcasters, they get real nervous because they tell me that they aren’t graphic designers, so they don’t know how to make these beautiful pins, and they’re worried that they won’t do well on Pinterest because they won’t have these gorgeous pins.
And that makes sense. I hear you. Pinterest is a visual search engine,
But you do not have to have beautiful pins to do well on Pinterest. Truly, if you have a handful of pin templates from Canva, that can do the job. I will tell you right now, my pins are not beautiful. My pins are for the people that are looking for content to help them with their podcast and growing their show.
So the people that I want to attract are not the ones that are looking for beautiful pins, and so it works for me because I do not create gorgeous pins Pinterest is way more interested in the words that you’re using on your pin and in your title and in your description than the pretty picture on the pin, because like I was saying, like I said, Pinterest is a visual search engine. So yes, visual is part of that, but also search engine is a really big part of that.
So as long as your SEO keywords for your pins are attracting the ideal listener that you’re looking for, then you’re solid.
And don’t worry, I’m gonna have an episode all about SEO keywords next week. So come back next week and you’ll hear me dive deep into Pinterest SEO keywords
If I’ve convinced you that Pinterest is awesome for podcasters, but you’re still trying to figure out if Pinterest is right for your specific podcast, I’ve got you covered. I created a, “Is Pinterest right for your podcast?” checklist. It takes less than two minutes to use, and
Then you’ll know for sure if Pinterest is something that you should use to grow your podcast, or something you should take off of your to-do list. The link to grab the checklist is in the show notes. As a quick recap, there are so many reasons why Pinterest is awesome for podcasters.
Some of the main ones are, Pinterest users are on Pinterest to take action, not to be entertained. Pins don’t go away in roughly 72 hours. Most podcasts are full of evergreen content, and Pinterest is the perfect place for that, and the algorithm doesn’t get mad at you when you schedule out your content and then don’t touch it again until it’s time to schedule out more content
If you have a podcaster friend or acquaintance who’s trying to grow their podcast but is sick of using social media, will you hit that little share button on your podcast app and text this episode to them? I’d love for them to know that social media isn’t the only option for them.
In next week’s episode, I’m focusing on the one thing that is essential for your Pinterest profile. Thanks for being here, and I’ll see you next week
