Podcast SEO for Beginners with Brittany Herzberg

Meet the guest: Brittany Herzberg

Brittany Herzberg is a former massage therapist turned SEO copywriter and podcaster who helps creatives and entrepreneurs use simple, sustainable strategies to get found online. She’s known for making SEO feel less intimidating and more doable, especially for podcasters and service providers. Brittany practices what she teaches, and her own show, The Basic B Podcast, is full of practical tips and honest stories that inspire and educate.

Links

• It’s Karmic by Vika Bradford⁠
• Uber suggest⁠
• SEO for Podcasters guide⁠
• The Basic B Podcast⁠
• Podcast Jumpstart Sessions

Connect with Brittany

• Instagram

• Website

Connect with me

• Threads

• Instagram

Unedited transcript of the episode:

[00:00:00] This whole month I’m talking about how to market your podcast without getting overwhelmed, and this week I’m sharing my conversation with Brittany Herzberg, the queen of SEO, and SEO stands for search Engine optimization which pretty much means making sure that you are using words in your episode titles and descriptions that help your ideal listener find you when they type stuff into search engines like Google and your podcast Players search bar.

Awesome, right. Hi, I’m Andy Smiley, your friendly podcast guide. I help you start a podcast that is fun and fulfilling. I share tips, stories from my own journey and insights from podcasters I admire. Just as a reminder, if you only have the capacity to implement one thing at the end of the episode, I’ll tell you what that one thing should be so you don’t feel overwhelmed trying to figure out where to start.

using SEO is the easiest way to market your podcast. If you’re an introvert, or you just don’t have a lot of extra time or. Both during our [00:01:00] conversation, Brittany walks us through where to start when you’ve never even thought about SEO before, and I promise it is very doable, and not overwhelming.

Before we dive into this super fun and practical chat with Brittany, seriously. You’re gonna love how simple and doable her tips are. I wanna quickly tell you about something that’s been helping so many moms take action on their podcast Dreams.

My podcast Jumpstart sessions. So you’ve been thinking about starting a podcast, but every time you think about actually starting questions pop up, what mic do I need? How do I get my show on Apple podcasts? What if I start and then get overwhelmed? I get it. Podcasting can feel super overwhelming, but that’s exactly why I do free 30 minute podcast jumpstart sessions.

It’s just you and me. On a call chatting through your questions and figuring out what’s actually holding you back. By the end, you’ll know exactly what to do next. Plus, I’ll send you my favorite mic recommendations, the best podcast hosting [00:02:00] platforms, and the next two steps

to get your show started. I only do a few of these calls each month. So grab yours before they’re gone. Go to the link in the show notes to book your free podcast jumpstart session. Let’s make this podcast happen.

Okay, now we get to hear from Brittany.

Andi: Okay, y’all, I finally get to talk to Brittany face to face and I’m so excited.

We’ve been internet friends for a little while now. And now I get to talk and I get to have her on the show, and we get to make SEOA less scary word, and I’m very excited for all of us for that.

So, Brittany, before we dive into talking about SEO, I want to help my listeners get to know you a little bit better. So the first question I always ask is, what is the last podcast that you listen to for you? Not for research, not for businessy stuff. Just for you.

Brittany: So I love geeking out on astrology. I’ve kind of like. Dove head first, pretty hardcore over the last couple years, and the podcast that I love listening to is called, it’s Karmic by Viga Bradford. So I listened to, I can’t even remember what the [00:03:00] episode was, but that was the last one.

Andi: I love that. Okay. I’ll link it in the show notes. It’s so fun when I get to hear what people listen to when it has nothing to do with work, because then it kind of gives an insight into like you as a person.

’cause like my favorite podcast is called The Pop with Knox and Jamie. It’s just pop culture. It’s like very fluffy. But I love it so much and it just makes like. Dumb tasks like laundry so much better. And so like, yeah, I feel like it’s just fun to get a little insight. Okay. The second question that I have for you is, what is a simple life hack that is making your life better right now?

Brittany: Honestly, it’s just been starting off my day with coffee, which sounds lame, but like I love having that little bit of a ritual in the morning of just like, it’s five minutes for me where I get to like do something so simple and then just enjoy it before I get into the craziness of the day. So yeah, that.

Andi: I love that. How did you get started in SEO? This feels like really niche and a little bit random.

Brittany: Oh, it’s even more random than you think. So my background is as a [00:04:00] massage therapist. So we started in massage therapy. We had this like global pandemic thing where we were all home. I couldn’t help my clients, but I have this thing where I like to learn and do. And so I was looking to learn and do, and combination of missing my clients, just texting them, getting testimonials, which I didn’t have on my website, learning about that. So that was like weaving in social proof and then stumbling across this thing called Clubhouse. It was an audio platform. So you were able to go on, go into a room and like learn things and people would be like quote unquote on stage and presenting things. And I kept seeing SEO and hearing about SEO and learning about SEO and I’m like, okay, this seems really complicated and confusing and costly.

And at one point I was like, is it really though? So I challenged myself to learn about it. And at the time I was copywriting, like website things only, so website pages, like a homepage about page, about Paige, blog posts.

As time has gone on, I’ve seen that SEO can apply to everything and it follows you around everywhere online. So that’s [00:05:00] my weird windy story into the world of SEO.

Andi: I love that. Well, and I feel like that just helps me and listeners too, to remember that , everyone starts from ground zero and you can become an expert in whatever field you want to be an expert in. You just need to start.

Brittany: Yep. Bingo.

Andi: Love it.

So the question that I have for you is, what is the one thing that you would tell new podcasters to focus on when it comes to SEO? Because, um, one of, like, I work with a lot of people that are starting their podcasts and SEO is a big scary word, so truly I. Some of the time I don’t even bring it up. And if I do, I just tell them what you’ve told me. So I want you, I want you to say it in your words so that then I can like pull this quote next time and be like, this is what she says. Don’t take my word for it. This is Brittany, she’s the queen of SEO.

Brittany: Go listen to her. No, I mean, I started my podcast with SEO in mind and I credit that with a lot of the success of growing the show and getting the show in front of the right audience. So I’m gonna back up [00:06:00] the train a little bit in case no one has heard of SEO or you’ve just like. Clicked pause or end or whatever on any other conversation you’ve heard of with S-E-O-S-E-O stands for search engine optimization, and literally all it means is optimizing your thing, whether it’s a blog post or a podcast episode or a website page so that it gets found by the right people because people are constantly think about yourself.

Think about your own search behavior. Like how many times have you gone to a search bar today and looked at something or looked at something, right? So many times I know me like I we’re here. It’s like one o’clock my time. I think I’ve searched things like 15 times already.

Andi: Oh, at least,

Brittany: least, right? So why not?

You’re putting this content out there, you’re creating it anyway. Why not make sure that the people who really want to hear it or consume it can actually find it. So with that in mind, the number one thing I want you to focus on when you’re starting your show. Is having SEO optimized episode titles and making sure that they’re around 60 characters.

If they go too much [00:07:00] longer than that, they get cut off and it really doesn’t serve you or the listener if all they see is like part of a title and then dot, dot, dot. Like there’s something , subliminally that’s happening in our brain that’s like, but what? What? Huh? I don’t, I don’t know what I’m listening to.

I don’t know what I’m agreeing to consume. They don’t even want to go click over to the show description. So focus on your title. Ensure that there’s like one main key word. And keep in mind, I, I know I’m like chatting forever, but like bear in mind that you are going to talk about a lot of things in an episode, even this conversation.

But what is the big, high level thing that you really want to drive home for people? That is what needs to go in your title.

Andi: Okay. I feel like I have more questions now, so how do you choose your keyword? Like how

Brittany: How do I do this? So this is my strategy for my own show, and I have clients that I do this for, I go back and I listen to the show. I listen to the episode, I put it in double speed.

And as I’m sitting there, I’m creating the bullet points. And I always do this like [00:08:00] by hand or manually if you will. Like I don’t have AI do this, although you could totally do that if, if that’s your jam. But what are those bullet points telling you? What are most of the bullet points, including what is the thing that you really went into this conversation, whether it’s a solo or a guest episode, when you hit record, what did you want to communicate to people?

What was that one thing? Because we all have that one thing. Sure. We have like the 15 others that follow, but like what’s that main number one thing? That is what you need to throw into Google. See what other phrases you’re seeing. Put it into, if you have any kind of keyword research tool, like I have a few that I really like.

There’s some free ones, there’s some paid ones, but put it in that tool and then what are you seeing show up? And if you, if you get this nerdy with it, when you put it in a tool, like a keyword research tool, it’ll give you a number for search volume. That just means how many people on average are typing that phrase in so that they can get an answer.

You want that number ideally to be zero to a thousand. No bigger than a thousand. Even better if it’s [00:09:00] zero to a hundred, because when you get in that zero to a hundred lane, you’re gonna end up with people who are warm to hot. They are already looking for help. They’re looking for a solution. They’re looking for advice, they’re looking for entertainment.

Whatever the thing is that they’re looking for, they want to find you. So if you can include that keyword like you’re gold.

Andi: Okay. So let’s say, let’s say we’re, I’m doing it for this episode, like, let’s just get some free help. So SEO is what is what I want. It to be about right. So like if I were to type SEO into Google and then like see what drops down after that. Is that what, is that what you mean?

Brittany: You may wanna get a little bit more specific. So we’re talking about podcast, SEO. This is great though. This is great to talk about. And like a lot of this happens in my head, so whenever I get the, uh, invitation, shall we say to like, talk about what’s happening in my head. This is good. So think if we’re going high level podcast, SEO.

What specifically? Well, you just told me that you have a lot of like newbie beginner podcasters who are coming to you. So something like even the basics of podcast, [00:10:00] SEO or podcast SEO for beginners, or you know, why it’s important to start your show with PO podcast SEO in mind. I don’t know. The first two were better,

but that’s, that’s what I would do. So you start off with like, you thought of SEO, I took it, I drilled it down a little bit more to podcast, SEO, and then depending on where the conversation goes, but also what we had in mind when we agreed to have the conversation. Something like probably like the basics of podcast, SEO or like the foundational, but podcast, SEO is what we want in there.

Andi: Yes, for sure. Okay, I love that. And then if I wanted to get. Wanted to see what other people are searching. I could put like podcast SEO into Google and see what drops down and see if there’s any other wording that I’m like, Ooh, I like the way they said that, or that, that question was asked and reword it and make it my title.

Well, and then you also said, I don’t remember where some training that I saw you. And I feel like that’s where I was like, hi, I like you. I wanna be your friend. Um, you also said to add the, if you have an interview to add their [00:11:00] name.

Brittany: So yes, you wanna include the guest name. Um, I’m gonna go back to Google for just a hot second though, because it’s a free keyword research tool, basically. So what you wanna do, you mentioned it, but I just wanna like draw attention to it.

You wanna just type in podcast SEO and then see what drops down. So you don’t necessarily wanna hit enter right away, see what other phrases are dropping down, and then you may wanna go with, most likely wanna go with some of the phrases that are toward the top. So just keep that in mind. Another thing you can look at in Google is the people also ask, or people also search for whatever it’s called, like that section that can give you different ways of phrasing the title.

Or even like if you’re taking this a step further and turning it into a blog post, it could give you some subheading ideas. Um, so Google is great. Uber suggest has a free Chrome extension, which is really wonderful. Also free. It does cap you at the number of searches you can do, but I like using that. It also tells you some other suggestions toward the bottom of the page.

So those are all things to keep in mind. But going back to guests, you definitely wanna [00:12:00] include their name. I like including it in the title, especially if it’s like, I feel like my show’s a baby show. I’ve had some really big names, but it’s still a little bit of a baby show. We’ve only been out for like a year and a couple months, so I mean.

I still wanna include my guests names, especially with the bigger names that are coming on the show, because they’re gonna help my discoverability and I’m also going to like, introduce them to another audience. I mean, it’s like mutually beneficial, but let’s be real, like they’re helping grow my show and exposing me to a new audience.

Um, include their name in the title and also include their name in like the guest section, wherever you have that. Or like, uh, what is it? Like authors or something

Andi: Or like artists. I think it depends on,

Brittany: it does.

Andi: on the host. So, we’ve talked about how you use keywords in Buzz Sprout, um, and there’s like a cute little section. So I use Spotify for podcasters right now, and there isn’t a cute little section. So what you’ve, what you said to do was just to put it at the bottom. And truly, I feel like my numbers haven’t like skyrocketed, but I [00:13:00] have had more people be like, Hey.

I found your podcast, listen to it. And then I found you. So I think it’s working. Maybe not, maybe not as much as bus sprout is, but that has been something interesting. That has been nice. But will you talk a little bit more about that, like how you find those keywords that you put in the bottom

Brittany: Yeah, for sure. So I love this question with keywords because it can trip up a lot of people. So again, back to my process, this is ju just what works for me. You could also probably use AI for this. I don’t have a prompt for you, but just know you have options.

So as I’m going back and listening to the episode, I’m pulling out key phrases or, um, things that I’m, I’m pretty good at putting myself in the listener’s shoes I’m thinking of like, okay, what types of things might they be searching for that if this show showed up, this episode, they would say, oh, that’s, that’s what I’m looking for.

And they would consume the episode and feel good and feel like they got the help or the answer that they were looking for. So I’m, I pulled up a couple of notes that I just recently did for [00:14:00] my podcast where I had guests on, and I’ll share some of the key phrases. So one of them was with Jordan Gill. We were talking specifically about entrepreneurship and being an entrepreneur with a chronic illness as well as I called it, like experimenting out loud.

That was just the phrase that came to me. ’cause I’m constantly putting out different offers. She’s constantly putting out different offers. And I was like, it just feels like we’re experimenting out loud. So thinking of that, I put like experimenting entrepreneur or something like that. And what came up with a good search volume was experimentation in entrepreneurship.

So I always have one key phrase that is like, that’s my one. That’s the one that I wanna put in all of the key places for podcast, SEO, so that this show gets found. And then additional keywords that I had were like online entrepreneur, chronic illness, migraine celiac, business systems, relationship marketing, networking, VIP days offer creation, perfectionism, like we talked about all of these things, and several of them we [00:15:00] mentioned.

More than one time. So especially if you’re saying a phrase or a thing more than one time, like let’s say you have a guest on you and you’re talking about like systems and workflows. You’re gonna wanna make sure you have that as a key word. You’re gonna wanna make sure that you have like, I don’t know, client experience or something like that.

So I’m just always trying to think of going back to what I said originally.

What types of things might someone be searching for in Spotify and Apple, you name it, where if my episode came up, they would feel like they got help

Andi: yeah. So then, so then they’re, they’re gonna go look for you again the next time.

Brittany: they

May follow you.

Andi: that’s true. Well, and I feel like then they feel like they got what they wanted and they are like, satisfied, and it doesn’t feel like a bait and switch.

Brittany: Exactly. That’s the biggest thing when it comes to SEO, and that’s why you don’t wanna throw out a lot of, like going back to our example with this show, we don’t wanna just have SEO in the title or something like that because it’s broad for one. You’re not gonna get found if only SEO is in the title.

Now, of course you would have a longer [00:16:00] title than that, but just like humor me for a second. So we don’t wanna go broad with the keywords because one, you’re not gonna get found, and two, it’s not gonna be specific enough or helpful enough for anyone who’s trying to find us. We’re, it’s just, it’s broad. I had one client where her website had an SEO strategy taking this to websites for a second, and it was just too general.

It was too broad. She put my SEO strategy suggestions in, plugged it in. Within weeks, she was getting people coming through her inquiry form, because all we did was tighten it up. We got more specific about who she was serving and how she was helping.

Andi: I love that. Well, and that can definitely, I feel like that that relates to podcasters in many ways, but specifically with SEO, I feel like sometimes we’re like, we just wanna help people. Like I just wanna help moms. But like, what type of mom are you trying to help?

All of those things I feel like can help you, help people find you that you want to help instead of being so broad. I love that. And I feel like we just need that reminder. I need [00:17:00] that reminder at least like once a month to like not be so broad. I feel like

Brittany: Just come find me.

Andi: yeah, I like, hi Brittany.

I just need like a reminder. That I need to tighten it up and that it will all work out? ’cause I feel like sometimes my brain will go to like, what if there’s someone that needs me that. Isn’t in that category, then maybe they probably don’t actually need you as much as they think they do, as much as you think that they do.

Brittany: Yeah, there’s that, and then there’s also, people are gonna reach out to you for other things, or people are gonna be searching for. I mean, again, going back to like your original question, one of the things that you were asking is what podcast did you listen to recently? I do SEO, but I’m over here listening to astrology podcasts.

You know, so like the, the interest may be broad or the, like people, the right people will find you. I also feel like there’s just like this intentional, almost like intuitive thing that goes into SEO. So if you’re being really thoughtful with what you’re putting out there and really doing your best to try to make it findable for the right people, I also just have this belief that like it’s gonna work out.

’cause I’ve seen it happen time and [00:18:00] time and time again.

Andi: That’s awesome. And also another good reminder if you’re thoughtful about it, then, then it will work out.

Brittany: Yeah.

Andi: I love that.

Okay, so I already know that you’re really good at your job, but I want all of my listeners to know too.

So do you have like some fun stories of helping podcasters with their SEO and how it all worked out for them?

Brittany: Oh, for sure. Um, for one thing, I do wanna point this out. Podcast, SEO works freaking fast. It’s like crazy how fast it works. We, in the industry, it’s like. How fast is it gonna take a website to rank for certain things? Oh, three to six months on average, right? Podcasts. I have seen stuff happen in days, in weeks, like it’s wild.

And then you know, it just because it’s content that you’re putting out there that’s evergreen content. These benefits just keep rolling in. So it’s really quite amazing. Um. So something that happened last year was I went back with a client and I have one service that I offer where I will go back and optimize existing episodes.

We did this with a handful of her episodes and [00:19:00] within weeks, I think it was like four to six weeks-ish. I need to go back and check the the data. But we five Xed her downloads just by changing out the titles and the keyword tags that you were talking about.

So I mean. Find that it’s insane. Like I saw the spike and I still, I still, it’s one of my favorite graphics to go look at. ’cause I’m like, yeah, this stuff really works. And then I had another client just literally last week who messaged me. We went back and we optimized 10 episodes. Now mind you, her show is like a highly performing, well-known show. Already and her download numbers, she’s like, I wanna increase downloads. I’m like, okay. So I’m coming over here and I see like 1,118 2045.

I’m like, okay. Like we can, we can make this better. Sure, yeah. But it was cool to see it work and it was cool to see how quickly it worked. So two days after we plugged it in two days, she had a 16% increase in downloads and that was all she did. She didn’t have a new episode drop or anything like that. It was just these updates.

Again, the titles and the keyword tags.[00:20:00]

Andi: Well, and she and her download numbers were already at like 2000 and she’s still going up. That is so cool.

Brittany: Yeah. Yeah, yeah. And then I, it’s really cool. And then like I said, my podcast is only like, I think it’s like 14 months ago that I started this thing and I started off with SEO in mind. So I have SEO, like I’ve, again, was trying to be intentional with it, with the show description, the show title, and then the episode titles, episode description all the things.

Right. I’m trying to be really mindful of it. And my podcast just hit 7,500 downloads, which I think is pretty cool. About more than that, the right people are finding the shows and then they’re DMing me. They’re signing out to my email list. They’re buying things, they’re like in my world and interacting, and it’s really fun.

Andi: Totally.

Brittany: But the coolest thing that I have, a really interesting story someone found an episode, she listened to it.

She sent in the inquiry form. She, uh, ended up signing on for one of my really big high ticket offers. All of that was under 36 hours. She found the show, listened to it, sent in the inquiry [00:21:00] form, asked me one question on Voxer, and was like, how do I book this with you 36 hours? Like, it’s crazy. So this stuff, that’s why whenever people are like, I wanna monetize my podcast and I need a sponsorship, though you don’t, you need to talk about the stuff that you have.

Andi: Yes. Like talk about the stuff that you’ve already been working on. Yeah. I agree. Okay. I love that. And I’ve noticed that a lot of podcasters have the mindset of like, I have to slog through this for several years before it starts paying off. But like you just showed us that

it doesn’t ever have to be a slog

Brittany: No, and if it feels like a slog, I feel like you’re not doing the right thing. Like if

Andi: That’s true. Maybe you should stop.

Brittany: maybe just put it on hiatus first. For a second. Yeah,

Andi: for sure. I love that. I have one more question for you. Oh, no, I have two,

Brittany: you’re allowed to have more too.

Andi: okay, thank you. Thank you. Let’s be real. There’s gonna be at least one follow up question with how this, this interview’s going so far. Okay. What is something that you’ve recently implemented in your [00:22:00] SEO strategy for your podcast that’s making a big difference for you

Brittany: yeah. Um, one thing I did, so I’ve always had keyword rich image titles for the thumbnail for the episode. So I go in and I put, I put new ones. Even if I, you know, for a while I was doing solo episodes in addition to guest episodes. It got to be a lot. So I push pause on that. But when, even when I was doing that, I was just using the podcast artwork, like the main artwork.

But I was retitling the image and Dr. Dragging it in for each episode. And just yesterday, one of my clients was like. I know you sent us these suggestions, but like how, how important is it really to go through and do these image titles? And I was like, let me test the theory that I have put to work for myself and my clients.

I went and I searched and I actually know some of the key phrases that I’ve included in the titles. So I specifically looked for like, I think it was three or four different ones, and each, each time my show was showing up. Now I use the same thumbnail on my website that I do on Buzzsprout. So I looked very closely and I was like, okay,

is this going to my [00:23:00] website or is this going to like Spotify or Apple or something like that? Each of mine were going to my website, but the cool thing was next to and around and above and all the things were Spotify logos and Apple podcast logos, and it was their image artwork, like their, their episode artwork.

So. It really does pay off to go in and optimize that title again for that main key phrase. I’ll keep it really easy for you, so if you’re listening, you can try this, Andy, you can try this too

So go and take your episode title that you decide on, and then just put dashes. So if it’s like podcast, SEO basics for beginners, you’re just gonna put dashes in between that and that turns into your podcast episode image title. It’s, it’s really easy. I mean, it’s like an extra step.

Andi: I mean, you’re already uploading the picture, so you might as well make the name nice.

Brittany: Yeah. And then when I was sharing about doing solo episodes for that, I was using, the picture looked the same, but the title was different.[00:24:00]

Andi: Okay. So it was technically the same picture, but you would like re-upload it with a new name.

Brittany: Yep, exactly.

Andi: Okay. That does not sound hard.

Brittany: It’s not, it’s like an extra thing to remember the first few times that you do it. But then you do it and it just becomes part of the workflow.

Andi: Sure. And like adds maybe two minutes, like that wouldn’t be very hard.

Brittany: Mm-hmm.

Andi: And yeah. And then it’s just another way for you to be found.

Brittany: Yeah, because when people go to Google, they go to that main page where you see all like the headlines and the blog posts and the websites. Right. And then the second place that’s most visited is the image tab. So like, why not, you know?

Andi: Well and truly, obviously I am not an SEO expert, but I have a guess that most people probably aren’t SEO optimizing their images, so you might as well take advantage of something that other people aren’t doing.

Brittany: Yeah. And you can take a lot of this stuff. So this is something that I share in that podcast, SEO download, [00:25:00] that you, you can take things and repurpose them so that you know the image title with all the dashes. That can also be your URL slug for the blog post about that episode. The image with the optimized title for SEO that not only gets uploaded into your podcast player like Buzzsprout, that also gets used as your blog post thumbnail in something like Squarespace.

So you’re creating these things, you’re putting thought and intention into it for sure, but you’re doing it once and then you’re able to use the thing at least two times. So like, why would you not do it?

Andi: Totally. Yeah. Make the most of the, of the work that you did, figuring out keywords and stuff.

Brittany: Yeah, I’m, I always call SEO extra credit for business owners, and I don’t know about you, but it sounds like we’re pretty similar. And in school if there was extra credit, I was going to give it a shot.

Like why

Andi: yeah. I mean, yeah, why not? Like, yeah. Hello. I love that. Okay, so you just mentioned your podcasting, SEO download. Tell me a little bit more about it.

Brittany: So I made this resource after realizing, oh, I’m doing this for clients and for myself. I should probably like put it together so I can help other people. [00:26:00] So it’s a low ticket offer. Right now it’s $37. I don’t know if I’ll ever change it ’cause it seems to be working really well right there.

Plus, I like making things accessible when and where I can. So. What this walks you through, there’s I think, two different video lessons and maybe two different like, um, Google Docs or PDFs. But I show you how to optimize not only the podcast episode in the player, like Buzz Bro lives in Acast, whatever, but also how to take that and just like what I said, repurpose it so that you have a an SEO rich blog post that’s out there with really like minimal effort.

Andi: I am all about minimal effort.

That sounds amazing. Well, truly, yeah. One of the things that I. I’m like really passionate about as a mom, the podcast and I help mom podcasters is like making sure that everything that you do has a good reason for doing it. So you’re not burning yourself out on something that doesn’t actually matter.

And I feel like it makes it easier when it’s also not hard,

like, yeah. So I love that and I am so grateful. So send me that link so I can [00:27:00] put it in the show notes

Brittany: do.

Andi: that is such a good tool and. I feel like SEO feels so scary and hard when it doesn’t have to feel as scary and hard, especially when you have a guide like that.

That can just walk you through the process and you can refer back to it every time that you need to, because again, my brain capacity is not where it was when I was a teenager. I’ve got a lot of other things in my brain that need to stay there and like the birthdays of my children, so S-E-O-S-E-O for podcasting probably isn’t gonna stick.

So having that download accessible always would be very helpful.

Brittany: yeah, for sure. And there’s templates in there, and the idea is that you take the template and copy, paste and use it every time. But I will also say, if anyone does grab it, like feel free to shout out to me if you see something that could be done better, made better. Like I have a, a big goal this year to go through and really just tighten stuff up, um, and add to things if there’s anything that people notice.

So speak up, let me know. Say hi, and I’ll make sure to, to make the changes that I can.[00:28:00]

Andi: I love that. You’re

Brittany: I try, I try.

Andi: Okay, so we’ve also, the other thing that I wanna talk about just for a second, I just really want you to toot your own horn and talk about your podcast because I love, if it’s not obvious, I love podcasters and I love that not only are you really good at SEO in general and podcast, SEO, but you have your own show that you’ve been like practicing all of this and.

So much good information on your podcast too. So please tell us like your elevator pitch of your podcast because I want people to go and listen to it.

Brittany: well thank you. So it’s called the Basic B Podcast for one. I love the name, my friend Erin Ola, like. She just offered it up as a, as an idea, and I was like, that’s perfect. Um, so it’s called the basic B, but it has like a tagline to it that says SEO, social Proof and storytelling.

So that is because I was largely doing SEO Rich case studies, so a lot of my conversations were kind of like funneled into each of those categories of SEO or storytelling or social proof. I’m pivoting [00:29:00] this year. I’m doing a little bit of a rebrand. Into more of like how you can optimize, and this is the part that’s like under renovation, so I’m gonna stumble over this, but

it’s like optimizing yourself, your life, your business.

So. Exactly. one of the things I’ve had a lot of fun doing, the conversations I’ve enjoyed having with people for the podcast have been about those like weird things like astrology, like business energetics, all these types of things that people are like, I don’t even know what that means.

Or I had never even thought about trying spinal energetics for my migraines or whatever. So I get to have all these cool conversations. ’cause I love exposing people to new things that they maybe hadn’t thought of. So this is a way that I could do that where people can ask for the help, you know, by typing into the search bar and then the podcast episode comes up.

So, yeah, it’s undergoing a little bit of a renovation, but I have a goal of coming back with some more solo episodes. Um, last year was really, really tough. We were moving a lot. We had a lot of loss last year, and really the last one that happened was like, my dog passed away and I just like completely lost it.

So I was like, [00:30:00] I need to not do solos for a while.

Andi: Yeah, take a little breather. Oh, I love that. I love that you like, knew that that was what needed to happen for you, and you just did it. I

Brittany: yeah. I did it. I gave everyone a heads up. I was like, it’ll come back. I’m not really sure when, so it’s been several months at this point and I’m like, okay, I’m feeling like I can do it again. So I, I love doing the one-to-one episodes. It’s a little awkward to record them, but I, I like having the solos in there ’cause people get to know me a little bit more.

And in addition to that, my guest.

Andi: I’m really excited for your podcast. I love, I love a pivot. I love a

Brittany: Yeah.

Andi: I just, sometimes it just feels so fresh, like, and it just, you’re just excited about it all over again and you’re, you get to help like your people be excited about it all over again.

You have something new to be excited about, so I

Brittany: Right. Yeah, that’s totally true.

Andi: Okay. You are an absolute delight. This has been such a fun conversation, and I hope that everyone just. Follows you

Brittany: Thank you. I appreciate that.

Isn’t Brittany just so amazing? She is so smart. Her tips are so [00:31:00] practical and I just think she is absolutely amazing. I’m so grateful that I got to have her on the show. As I’m wrapping up this episode, here’s the one thing you should implement in your podcast if you’re feeling overwhelmed and not sure where to start, and that is making sure that your episode titles are 60 characters or less.

Getting into this habit will be super helpful for you as you’re starting your podcast. Podcast. Like Brittany said during our conversation, it helps your ideal listener know what the episode is going to be about because if it’s longer than 60 characters, the title gets cut off with an ellipsis like the dot, dot, dot, which makes it hard for your listener to know what your episode’s gonna be about.

Also, whenever you interview someone, make sure to use their name and the title as well, so that when people are searching for that person, your episode comes up. Okay, so that was technically two things, but they were two smallish things, so hopefully that’s okay for this week. If this episode helped you, would you mind sharing it with another mom Who wants to start a podcast [00:32:00] without burning out?

Your recommendation would mean the world to me. In next week’s episode, I’m talking about some less traditional ways to market your podcast, like going to networking events.

And talking about it with your mom, friends at School Pickup. Thanks for being here, and I’ll see you next week. seriously, seriously. Seriously. Oh my goodness. How many times are we gonna say seriously serious? Seriously, you’re going serious.